Beijing Kunlun Tech has completed its acquisition, after initially investing in the company back in January 2016.
Unlike in first-tier cities like Beijing and Shanghai, where new trends emerge and quickly permeate society, Zhou was considered an early adopter in the second-tier city Yantai in Shandong Province when she began online dating in the early 2010s.
When 30-year-old auto sales manager Zhou Yixin joined online dating at the behest of her cousin living in Beijing, she did not expect to meet her steady boyfriend of two years.
As with other dating apps, users can scan profiles, chat privately with the potential Mr Right or hang out in a group chatroom. "That would be an even better way to show off China's development than a big advertisement in Times Square," said Ma, referring to New York's most famous intersection.
Blued quickly found favor with gay people, adding 15 million users in two years. LGBT activists in China say Blued has helped gay men develop a positive self-image and fight social prejudices that force homosexuals to stay anonymous.
Sick of unsuccessful blind dates set up by her parents and unable to stand the social scrutiny of meeting potential dates at bars in her city, Zhou registered on Jiayuan, a Chinese dating website.