“You’ve got casually driven sites like Plenty of Fish and Grindr, which feed the hook-up culture.Then there are traditional sites like and e Harmony for people looking to get married. We target real people without the pressure,” says Alisa Civiero, who is overseeing the Lavalife relaunch project.We are committed to each other and connected in so many ways.
“The industry is realizing there’s a gap in the online dating model.
Not everyone meets a match right away and they shouldn’t feel bad. We want to remove the pressure and make this a fun and enjoyable process.” In recent years, online dating has lost much of its stigma.
Canada’s oldest dating site is stepping up its game with a rebrand that promises to woo disgruntled single folks by putting the fun back into finding a mate.
Lavalife, founded in 1987 by four friends in a Toronto basement, is enhancing its digital platform with a snappier design, simplified profile creating process and connecting people with common interests.
The site matched me at 99% with a guy who started a conversation with me the day after I have registered. The first time we met we were both instantly in love, and very right for one another!